How To Get The Most Out of Your Campaign Page

A quick guide to using Find Others campaign tools.

A guide to campaigning on Find Others

Your campaign page is a powerful communication tool enabling you to reach out and be in touch with a whole community of people who support, or have been affected by, the issue you’re campaigning about. For instance, campaigns about social injustice, black lives matter, education, human rights violations can attract a large number of supporters, but only if you communicate well with your audience.

Your campaign page consists of multiple tools and features designed to make campaigning easier and more effective.

About your campaign

There are several important aspects when informing people about the issues your campaign faces so let’s break them down.

Your campaign title

Example Campaign Title

The title of your campaign is your audience’s window into your issue. Try to be as descriptive as possible but use as few words as you can.

For example: “Fox hunting is illegal in the UK. Stop the Norfolk hunt.”

In this example, we can clearly see what the broad issue is about and also what the campaign is trying to achieve. Being concise and grabbing attention will be a key factor in whether people decide to view your campaign.

Top tips for campaign titles:

• Be catchy with your title, grab people’s attention so they can’t ignore your campaign.
• Use as few words as possible.
• Try to use strong and assertive language.
• Be direct and to the point.
• This is a call to action, remember to include one.
• If possible, include the name of the person or organisation responsible.
• And most importantly, be honest and authentic.

Your campaign description

As with your campaign title, try to be concise when describing the issues surrounding your campaign. People will want to be informed but not overwhelmed by the subject matter. Your issue is probably quite complex but your potential supporters may not have the time to read all the information you put out about it.

Don’t worry about having to cover all the talking points in your description, there are plenty of places to share information to supporters once they’re engaged with your page.

Top tips for campaign descriptions:

• Be 100% sure about the claims you’re making and please adhere to our Community Guidelines.
• Don’t be ambiguous, be clear and definite in your description of the issue being faced.
• Keep it short. If you’ve got more to say then there are other places on the page you can provide more detail.
• Proofread, proofread and proofread again. There are some great online tools like Grammarly which can help you proofread your work and improve your written communications.

Your campaign outcomes

People will want to understand what your campaign is trying to achieve. What are the tangible outcomes you’re looking to create by campaigning?

Listing the potential outcomes as a short bullet point list will help people to see your vision and understand what you hope to achieve with your campaign.

Top tips for campaign outcomes:

• Be brief and to the point.
• Try to list the outcomes instead of describing them.
• Make your outcomes relatable. The words ‘policy change’ might not be enough to engage supporters.

Your campaign image

Example Campaign Image

Find Others only allows you to upload one image to your campaign page, so make it count. Choose an image that best represents your campaign so your audience instantly knows what issues you are focused on.

We know it can be hard to find an image that accurately describes your issue, let alone one that isn’t copyright protected. We recommend creating your own image to visually represent your campaign. Take your own photo or compose your own graphic to help you stand out from the crowd and attract new supporters.

Top tips for campaign images:

• Try to stand out by creating your own image or using your own photography.
• Treat your image as your campaign title. Be clear, be concise, be bold.
• If you do not have a suitable image you have taken or created yourself, check out websites like unsplash, which have libraries of beautiful royalty-free, stock images you can freely use. But please remember to check the copyright rules of any third-party images you do use.

Supporters

Campaign Supporters Categories

Your supporters will be key to the success of your campaign, so learning to engage with them will be directly linked to how successful you are.

There are several ways in which a potential supporter can show their support for your campaign, and you can decide which options you make available by turning them on or off:

• I support this campaign — This option allows supporters to show that they agree with your campaign and sign-up to receive notifications when there’s activity.
• Sign the petition — This option is only available to your supporters if you have a petition linked to the campaign, please see the Petitions section to read more about setting one up.
• I have been affected by this issue — Supporters can tell you they’ve also been affected by the issue. They can do this anonymously or reveal their identity to you. Gathering more people who have personally been affected by the issue, adds further strength to your campaign.
• I can help this campaign — Supporters can offer their help to a campaign in whatever capacity they can be of service, whether they are an expert on the subject, an activist, a legal advisor or journalist, etc.

These options ultimately enable you to grow an audience around the issue and be in a position to capitalise on their support in ways not previously available.

Campaign Updates

Campaign Updates Example

Regularly post updates to attract new supporters and update existing supporters on your campaign activity. These posts can be anything from a single sentence to a long-form article and you can use them to provide detailed information, updates on campaign activity, links to campaign assets, or anything else you think may be relevant to your audience. You can even pin supporter updates to the top for important messages that need exposure.

Supporter updates can also be targeted to specific supporter groups. This means you can create an update that is specifically written for a certain type of supporter like ‘those affected by the issue’. The Find Others platform will then notify only those supporters who fall under that category and only they can see the update on your campaign page.

Top tips for campaign updates:

• Remember to vary the types of updates you post to keep your audience engaged.
• Remember to target your different audiences and create content that appeals to each of them individually as well as together.
• Create long-form articles for people to get a better understanding of the issues the campaign is facing.
• You can also share these updates across your social media channels to attract more supporters to your campaign.

Useful links

This section is designed to be flexible and allows you to embed important links which are relevant to your campaign. For example, you could use this function to link to further reading on the issues your campaign faces, external documents, off-site petitions, relevant websites, or anything else you think adds value to your campaign. Another great use of the links feature is to make available any PR assets for journalists who might be interested in your campaign.

Top tips for useful links:

• Ensure your links are relevant to the campaign.
• Label the links so people know what they’re clicking on. This is especially important when linking to sensitive content. We understand there may be valid reasons to serve content like this in certain circumstances, but we do ask that you consider the sensitivities of your audience at the same time.
• Please note, Find Others is not responsible for maintaining these links, therefore, please regularly check them to ensure they still work and link to the correct content.

Press hub

Being featured in the media could significantly help you to achieve your desired outcomes. It is also very encouraging for new supporters to see your media activity when they view your campaign page. To highlight this, we have created a dedicated place for you to share press coverage of your campaign by adding links to the articles directly from your campaign page.

If your campaign is yet to be featured in the media, you could use this feature to link to other news articles which discuss the issues you are campaigning about. This helps new supporters to see that it is an important, credible issue.

When connecting articles, we will automatically add the article’s headline as the Link Title. In the event we are unable to find the headline, you can enter your own title to display.

Top tips for press hub:

• Not all media coverage is positive but that doesn’t mean it will harm your campaign. People can be motivated by negative press coverage so don’t be afraid to share it.
• Not getting coverage or the right kind of coverage? Try engaging the press directly with the story you want to be told by sending a press release to various news outlets.

Petitions (Coming Soon)

Petitions are a great shareable asset you can create to really get people behind your campaign and help spread the word. Petitions are quick to set up and can allow people to focus on a specific aspect of your campaign in an easily digestible and recognisable format.

Top tips for petitions:

• Set a clear and achievable outcome in your petition title. What are people striving for?
• Make it clear who is responsible for the outcome, who’s the decision-maker?
• Share share share! Use all available social channels to spread the word and get the petition in front of as many people as possible.
• Think about what happens after you’ve got your signatures. Consider how you’re going to present your petition to the decision-maker?

Campaign sharing

Creating your campaign is quick and simple but building a list of supporters can take time and effort. Sharing tools are available within your campaign page to help you share it across all the major platforms, and we encourage you to post it everywhere you can to start getting traction.

Top tips for campaign sharing:

• Think about where you’re sharing your campaign to and how the audience likes to talk. Consider posting in a way that works for the place it’s being shared.
• Share everywhere you can get access to as you never know who’s waiting to find your campaign and get on board with your fight for justice.

Campaign forum (Coming Soon)

Your campaign forum is a vital tool in creating relationships with your supporters. The forum will allow you to communicate and get deep insights into what your supporters are thinking, feeling, and wanting. Structure your topics and put in guidance and information for people joining your campaign to help onboard them and keep the momentum going by sparking conversations.

Top tips for using the campaign forum:

• Think about the most common questions you get from supporters and give the answers in your forum.
• Start conversations and ask questions to keep up the engagement with the campaign.
• Encourage supporters and helpers to share new information via the forum.

These are just a few of our thoughts on how best to use Find Others’ dedicated campaign tools. If you’ve got any top tips you’d like to share we’d love to hear them and we might even add them to the list! Please add your thoughts to the comments below.

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